SLP for the Coca Cola Company Assignment Example | Topics and Well Written Essays - 500 words

SLP for the Coca Cola Company - Assignment Example In order to perform appropriate SLPs for a particular organization, these kinds of information are highly necessary. They include the rate and mode of pricing although very few of these companies will admit the kind of strategy that they use in their pricing. Because of this, it is vital to conduct necessary research to ensure that all the proper details are collected during SLP. From the information that is provided by the Coca cola Company, they believe that among all its competitors, they are the ones that provide the lowest prices to their customers. However, in real sense, the pricing strategy for this company is such that they depend on the cost of production and thus the overall quality of their products. This is mainly because, the major competitors of this company offer lower prices as their pricing.   This is in the effort to gain entry into a market that is already dominated by the company. In relation to the pricing of companies that offer similar products, which in thi s case are soft drinks and beverages, they all seem to set their prices depending on the quantity of the product. There appears to be no diversity in pricing when it comes to the flavor used for similar goods. This is opposed to other beverage companies that tend to set their prices depending on the type of flavoring that is used in the product. In this sense, the cost of an orange, passion, blackcurrant or cola drink is the same as long as they are all of the same quantity. There is an increase in process as the quantity of the beverage increases.